Customer behavior continues to evolve as digital experiences become woven into everyday life.People use digital maps to navigate the offline world, set their home thermostats from miles away, and take advantage of buy online, pick up in store (BOPIS) programs.This creates challenges for marketing leaders who must decide how to balance priorities to maximize investments across multiple channels when the distinctions hold no real meaning to customers.
#people #opportunity #social-media #performance #organizations #perspective #exclusively #investments #everyday-life #optimization
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