As economic uncertainty grows, advertisers are increasingly turning to Amazon for their performance-driven advertising needs. With a notable rise in brand spending on Amazon's advertising options, including a 9% increase in Sponsored Brands and Products ads and a 25.4% surge in the DSP, brands are recognizing the platform's potential for effective growth. Analysts suggest that advertisers leverage Amazon's comprehensive data and tools to maximize their returns, indicating a strong trend toward digital strategies as recession fears mount.
According to Pacvue data shared with Digiday, average daily spending by brands on Amazon's Sponsored Brands and Sponsored Products ads rose 9% year-on-year in first quarter 2025.
Patel argued that Amazon's e-commerce data and performance-oriented toolset made it 'a strategic choice for brands looking to drive efficient growth and maximize return on ad spend.'
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