Integrated identity refers to the ability to link multiple inputs into a single, unified identity, enabling advertisers to recognize users consistently across various devices.
This approach results in better targeting, streamlined user experiences and stronger adherence to privacy regulations like CCPA, especially crucial in today's data-driven landscape.
The customer described the state of identity management as 'identity chaos,' highlighting the confusion and limitations stemming from numerous options and lack of interoperability.
Cloud and collaboration environments simplify data connections, indicating that true value in ad tech collaboration arises when enhancements, alongside data matching, become standard practices.
[
Collection
]
[
|
...
]