fromThe Drum
1 day agoOut of sight but not out of reach: how to crack identity in the signal-loss era
At the end of the day, we need to reach the full audience no matter where they are, said Shukmei Wong, senior vice-president of omnichannel media at Involved Media. That meant bringing together Intent IQ and TransUnion in a three-way collaboration to unlock scale in cookieless zones - and the results speak volumes.
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