European omni-channel advertising platform Hawk and Captify, the leading search intelligence platform for the open web, have announced an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading for the first time.The new collaboration introduces a unique dataset that allows online search behaviour to be integrated into the targeting and measurement capabilities of the traditionally offline channels.
#people #back #opportunities #advertising #partnership #collaboration #consideration #competitors #effectiveness #programmatic
[
add
]
[
|
|
...
]