"The PayPal Ads ID is an omnichannel identifier built entirely on PayPal and Venmo's customers. Every profile in the graph is a user of at least one of its products with a credit card attached."
"It's available for free to any data or ad tech vendor that has a commercial relationship with PayPal Ads. There are no associated software fees, and PayPal isn't taking a percent of media or charging based on CPMs."
"PayPal Ads clients and their partners can also augment or append data to the PayPal Ads ID when advertisers buy media through an SSP or publisher that's integrated with the product."
"We are partnering with the ecosystem because we want to ultimately make ads more relevant and more performant."
PayPal introduced the PayPal Ads ID, an identity product linked to its customer base from PayPal and Venmo. This omnichannel identifier is unique as it is not based on cookies or device signals. It is available for free to any data or ad tech vendor with a commercial relationship with PayPal Ads. Advertisers can use the ID across various programmatic inventories, and initial partners include Magnite, Rokt, Taboola, and PubMatic. The ID allows for data augmentation to enhance advertising relevance and performance.
Read at AdExchanger
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