Equativ and First-id's partnership exemplifies a proactive shift towards a cookie-free digital landscape, equipping advertisers with effective alternatives for audience targeting.
This exclusive collaboration enhances the curation platform Equativ Buyer Connect, empowering media buyers with cookieless solutions while ensuring advertisers can maximize their performance.
With over half of internet users currently unidentifiable and projections suggesting 90%, Equativ and First-id's joint venture prepares advertisers for an inevitable transition.
By integrating First-id, Equativ simplifies access to advanced marketing tools, allowing for efficient audience targeting through improved omnichannel identification, overcoming the limitations of third-party cookies.
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