#equativ

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Exchangewire
2 weeks ago
Marketing

Equativ Appoints Ex-Amazon Exec to Head Up Data & Retail Media Offering

Equativ appoints Claude Spasevski as SVP for data and retail media division. [ more ]
Exchangewire
3 weeks ago
Marketing

Deutsche Telekom's Alliance with Equativ Strengthens Advertisers' Ability to Maximise the Addressable Advertising TV Landscape

Deutsche Telekom partners with Equativ to revolutionize targetable TV advertising in Germany. [ more ]
Exchangewire
3 months ago
Marketing

Equativ Announces Executive Changes Following Strong Year-on-Year Revenue Growth

Equativ announces leadership changes following global revenue growth and expansion in 2023.
Newly appointed CRO Parag Vohra will focus on accelerating overall revenue growth in key growth areas like CTV, curation, and SSP. [ more ]
Exchangewire
5 months ago
Marketing

Equativ & Greenbids Partner to Reshape the Sustainable Programmatic Future

Equativ partners with Greenbids to optimize sustainable ad operations using AI.
The collaboration aims to reduce digital advertising's carbon footprint through streamlined and sustainable media buying.
Early trials have shown a 40% decline in grams of CO2 equivalent per thousand impressions. [ more ]
Exchangewire
6 months ago
Marketing

Equativ Bolsters Strategic Advisory Board, Appointing Former PHD CEO Catherine Sullivan

Equativ has appointed Catherine Sullivan to its Strategic Advisory Board, highlighting its commitment to innovation and strategic growth.
Sullivan brings over 20 years of experience and sector knowledge, including successful business development for media agencies.
Equativ's Strategic Advisory Board also includes Greg Coleman and Mainardo de Nardis, who possess deep understanding of media, technology, and advertising. [ more ]
Exchangewire
3 months ago
Online marketing

Equativ Names Seekr its Exclusive Brand Suitability Partner

Equativ has partnered with Seekr to offer brands greater reach and visibility into the suitability of content within its brand-safe environments.
Seekr's AI algorithms detect signals in online content that indicate brand suitability risk, including clickbait, unattributed assertions, hostility, subjectivity, and exaggeration. [ more ]
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