After Google Said it Will No Longer Deprecate the Cookies, Adtech firms pivotAdtech's transition to cookieless solutions is stalled due to Google's pivot on cookie deprecation, impacting investment and urgency in developing alternatives.
Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBCEquativ partners with First-id to enhance cookieless audience targeting and media optimization in anticipation of a cookie-free digital future.
After Google Said it Will No Longer Deprecate the Cookies, Adtech firms pivotAdtech's transition to cookieless solutions is stalled due to Google's pivot on cookie deprecation, impacting investment and urgency in developing alternatives.
Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBCEquativ partners with First-id to enhance cookieless audience targeting and media optimization in anticipation of a cookie-free digital future.
Lumen Research Announces EMEA Partnership with IPG Mediabrands for Attention-First Advertising SolutionsLumen Research partners with IPG Mediabrands in EMEA for cookieless attention solutions.