JCDecaux UK has added programmatic buying capabilities to the advertising locations at Edinburgh Airport.The offering connects advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital out-of-home supply-side platform.First to market with this new programmatic ad inventory is StackAdapt, a self-serve programmatic advertising platform with their 'Visit Isle of Man' campaign.
#people #information #opportunity #partnership #flexibility #introduction #effectiveness #programmatic
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