DoubleVerify has introduced a set of updates within its News Accelerator program, responding to criticisms of ad verification technologies. The changes focus on minimizing the adverse effects of keyword blocklists, now restricting their use primarily to unclassified URLs. This initiative includes AI-powered tools for advertisers to refine their keyword strategies. Additionally, the launch of the News Accelerator Publisher Council aims to foster collaboration between publishers to enhance news monetization and share insights on challenges faced in the industry.
"DV will enable advertisers to apply keyword avoidance only to the URL paths of site pages that have not yet been classified into one of DV's content categories. This update empowers brands to prioritize DV's 100+ content categories."
"The goal is to ensure advertisers' brand suitability needs are met without unnecessary blocking of inventory that has already been reviewed and categorized, specifically referencing legacy news publishers."
"We are launching DV's News Accelerator Publisher Council, a formal working group to facilitate regular roundtable discussions where publishers can share insights on news monetization."
Collection
[
|
...
]