Hearst rethinks brand safety to unlock news ad yield
Hearst partnered with Mobian to use context-based brand suitability measurement to reclaim misclassified news inventory and improve programmatic ad yield.
CAA's New Hire Has Creator Advice for Journalists, and Journalism Advice for Creators
Talent agencies like CAA are guiding journalists and influencers to expand and monetize careers beyond legacy media across social platforms, podcasts, newsletters, and live events.
USA Today publisher Gannett takes "if you can't beat 'em, join 'em" approach to chatbots
Gannett is launching DeeperDive, an on-site chatbot that summarizes journalism, suggests related content, and provides article-grounded, sentence-level–cited answers to regain lost web traffic.