DoubleVerify has launched new content-level controls for Facebook and Instagram that allow advertisers to proactively avoid unsuitable content, aligning with post-bid measurement tools. This innovative feature is designed to reduce media waste and enhance advertising performance, establishing an independent and trusted framework for brand suitability. Additionally, the automated hourly refresh of content avoidance improves operational efficiency without requiring manual input. This release reflects DoubleVerify's commitment to providing effective solutions that improve the quality and effectiveness of campaigns while boosting advertising ROI on Meta's platforms.
DoubleVerify's new content-level controls are a game-changer for advertisers, enabling brands to maximize both the quality and impact of their campaigns.
By combining content-level controls with post-bid measurement, advertisers can ensure their ads appear in environments that align with their brand.
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