Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers | AdExchanger

Maria Teresa Hernandez emphasized the need for advertisers to shift their focus towards minority-owned media by stating, "We need to make more noise and get more aggressive about encouraging marketers to commit ad dollars to diverse publishers." This statement reflects the ongoing struggle diverse media publishers face in securing ad budgets despite their potential appeal to multicultural audiences.

The Diverse Media Alliance aims to enhance visibility and investment in diverse publishers, as Hernandez pointed out, "The goal is to draw buyer attention to the array of minority-owned publishers out there using technology. This technology can generate scalable ad opportunities that are currently underutilized." This insight highlights the innovative strategies being employed to address the funding gap.

Read at AdExchanger