Angela Affinita, marketing director at Disney Consumer Products, emphasizes the importance of storytelling in modern marketing as brands confront a saturated media landscape. With over 20 years of experience at major entertainment firms, Affinita reveals how digital evolution has transformed advertising from a simple 30-second narrative into a strategic tool engaging consumers across various platforms. Currently leading innovative campaigns for Disney's popular franchises, such as Marvel and Star Wars, she seeks entries for The Drum Awards that reflect this evolution in brand storytelling.
Storytelling is more than a creative exercise; it is a strategic tool that can captivate, inspire, and influence consumer behavior, claims Angela Affinita.
Today, brands have numerous formats and platforms at their disposal, making storytelling both more challenging and exciting compared to the past.
The rapid evolution of digital media has disrupted traditional advertising methods, requiring brands to think across multiple touchpoints and platforms.
As marketing head at Disney Consumer Products, Angela Affinita integrates legacy storytelling with innovative marketing strategies to connect deeper with audiences.
#brand-storytelling #digital-marketing #advertising-trends #disney-consumer-products #the-drum-awards
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