Demystifying The Ad Tech Tax?; Advantage+ Won't Woo Buyers Away From Meta's Adversaries | AdExchanger

A pox on the ad tech tax.Google initially launched its tool, Confirming Gross Revenue, last summer before making it publicly available through Ad Manager and DV360 this week.How well it's working, however, is another story.So, is the ad tech tax problem overstated or is the tool insufficient?Perhaps both.

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