Daily Search Forum Recap: February 25, 2025
Briefly

Today’s discussions in search forums reveal key industry movements. Chegg's lawsuit against Google targets AI-generated overviews, claiming they've diminished website traffic and revenue. Meanwhile, Microsoft Bing is experimenting with Copilot Search, and Google is testing new AI-generated answers, which could potentially alter user experiences. Additionally, alterations in Google's crawling patterns have been noted post-IP changes. The Google Search Console API is experiencing delays, and Merchant Center is exploring a Physical Stores tab, indicating a shift towards integrating tangible retail aspects in digital searches.
Chegg has initiated legal proceedings against Google, arguing that the AI Overviews feature is adversely affecting their website traffic and overall revenue. The case highlights growing tensions over AI's impact on search.
Google's crawling behavior has shown significant changes recently with certain sites experiencing spikes in crawler activity after IP adjustments, prompting discussions on how such alterations can impact site visibility.
Read at Search Engine Roundtable
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