Coors Light's Super Bowl ad, titled 'Slow Monday,' humorously highlights the lethargy experienced after the game, featuring sloths to illustrate the 'Case of the Mondays.' The marketing VP describes this relatable fatigue post-Super Bowl, leading to the release of a limited edition 12-pack called 'Mondays Light.' Originating from a typo in an earlier campaign, this playful concept aligns seamlessly with the laid-back ethos Coors Light aims to promote. The full ad will air in a 60-second slot during the Super Bowl.
The day after the Big Game, it's easy to feel like a sloth - they perfectly capture that 'Case of the Mondays' feeling.
The campaign got its theme by accident, when a national ad spot ended up with a typo misspelling 'refreshment.'
With the new 'Mondays Light' case, Coors Light cleverly ties the exhausting aftermath of Super Bowl celebrations to a humorous representation of sloths.
The light-hearted ad campaign will air in a shortened 30-second form during the first half of the game.
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