""We have the privilege of being in this place of we're bringing it to the consumers on all of our devices. You need a device for AI to run on, and that is your phone, your computer, your television, everything has AI in it, which is amazing.""
""Data has become the throughput for my career, because you can bring that traditional marketing from Unilever, to rich storytelling from L'Oreal, to data from Google, and bring it all together in a way that allows data-driven marketing to drive better consumer connection and ultimately build brand love.""
""One of the things that I believe to be true is that younger consumers - Gen Z and soon Gen Alpha - care more about brand purpose than every generation before them, and there's so much more tuned into it.""
Stransky emphasizes the integration of AI across various devices, enhancing consumer engagement. She highlights the role of marketers in storytelling and early adoption of technology. With a background in data-driven marketing, she connects traditional marketing with modern strategies. Stransky notes that purpose-driven marketing remains vital, especially for younger consumers like Gen Z and Gen Alpha, who prioritize brand purpose. She advocates for a resurgence of purpose in marketing to strengthen brand connections and relevance in the market.
Read at Axios
Unable to calculate read time
Collection
[
|
...
]