Citroen Partners with Invibes and Collective by Starcom & Leo Burnett for the Digital Launch of the New e-C3
Briefly

Invibes Advertising partnered with Citroën to create a high-impact digital campaign for the launch of the ë-C3 electric vehicle, targeting over 3 million unique users. The campaign executed a dual-phase strategy, first building brand recall through high-frequency exposure, then driving user engagement with strategic retargeting. Leveraging innovative advertising formats and real-time optimization based on user interactions, the campaign successfully cemented Citroën's status in the electric vehicle market, making the ë-C3 a viable option for urban mobility.
Invibes Advertising's partnership with Citroën successfully reached over 3 million users through a high-impact digital campaign, enhancing brand engagement and visibility.
The innovative campaign for Citroën's ë-C3 targeted urban audiences through a dual-phase approach that focused on sustained engagement and brand recall.
Read at Exchangewire
[
|
]