Chalice's new curation tech allows advertisers to bid on specific pages in real-time, bridging the gap between quality publishers and targeted ad placements, thus enhancing ad effectiveness.
With Chalice PMPs, advertisers can dynamically adjust to real-time data, selecting high-performing sites and pages, ensuring they are not restricted to a static list throughout a campaign.
The evolution of curation technology, including Chalice's innovations, reflects a growing acknowledgment that direct intervention is essential for advertisers seeking quality engagement in the chaotic digital landscape.
Anjlee Majmudar's views highlight the need for better alignment between publishers and advertisers, stressing that advancements in tech should ensure that quality publishers regain visibility in an overly complex ecosystem.
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