Publishers Are Skeptical of Adtech's Latest Buzz, Curation
Curation in programmatic advertising is questioned by publishers for its perceived lack of value and potential negative impact on revenue.
Chalice's Tool Marries RTB With Quality Media
New curation tech from Chalice enhances programmatic advertising by enabling buyers to bid on specific web pages, ensuring higher ad quality and relevancy.
Publishers Are Skeptical of Adtech's Latest Buzz, Curation
Curation in programmatic advertising is questioned by publishers for its perceived lack of value and potential negative impact on revenue.
Chalice's Tool Marries RTB With Quality Media
New curation tech from Chalice enhances programmatic advertising by enabling buyers to bid on specific web pages, ensuring higher ad quality and relevancy.