Brian Lesser is appointed as the new global CEO for GroupM within WPP, succeeding Christian Juhl. A former CEO of GroupM North America and founding CEO of Xaxis, he is praised for his success in data- and technology-driven marketing by WPP CEO Mark Read.
Lesser returns to GroupM, managing over $60 billion in media spend, after AT&T's unsuccessful venture with AppNexus led to its sale to Microsoft. Despite the significant responsibilities ahead, his industry reputation and vision for GroupM's future showcase his capabilities.
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