In a recent episode of the Advertising: Who Cares? podcast, Lucy Jameson, founder of Uncommon, discusses the impact of AI on creativity in advertising. She warns that as AI improves efficiency, there's a danger of brands becoming homogenized. Jameson emphasizes the need for human ingenuity to break away from AI-induced conformity and calls for brands to reimagine themselves creatively. She foresees a split in the advertising industry, with some agencies leveraging AI for volume and speed, while others focus on emotional impact and uniqueness for greater success.
AI will suck in all the old data and go, 'This is what path you should follow if you want to do the same as everybody else,' says the Uncommon founder.
You're going to see a sort of bifurcation in the industry, there are going to be a load of businesses that are there to use AI just to kind of fill the funnel and crank out more of the same.
The industry is facing a fork in the road. You can either do everything cheaply, and that's the return you can expect, or you can think about it a bit harder and do things differently.
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