The article emphasizes the importance of brand visibility in the context of consumers increasingly using generative AI tools like ChatGPT for product and service recommendations. A study from Capgemini indicated that 70% of consumers prefer these AI tools over traditional search engines. However, to be recommended, brands must be present on these AI platforms, highlighting the significance of brand search. Traditional search engines remain a vital resource for consumers to gather detailed product information, making brand search metrics essential for tracking visibility and consumer engagement.
The escalating prominence of generative AI tools, such as ChatGPT, in consumer choices demonstrates the necessity for brands to enhance their visibility across these platforms.
Brands must ensure that their products are recognized by generative AI platforms, as reliance on traditional search methods is diminishing among consumers.
Collection
[
|
...
]