Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution.Brand Metrics will apply its measurement methodology to XITE's CTV campaigns, to provide advertisers with evidence of campaign effectiveness.
#opportunities #combination #partnership #consideration #north-america #accountability #effectiveness #music-video #comprehensive #financial-times
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