Blocking Domains Isn't Enough To Stop MFA | AdExchanger
Briefly

This reporting exposes the perils of digital media's current MFA crisis.
Many organizations are weeding out MFA inventory from their buys due to lack of value in the sites and their inventory.
Most MFA-blocking strategies only assess entire domains, neglecting individual page evaluation.
A publisher like Forbes may have various environments driving revenue, some utilizing tactics associated with bad actors.
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