#advertising-tactics

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www.nytimes.com
1 week ago
US news

Why Biden and Harris Are So Busy on Wednesdays, When Trump Isn't in Court

Strategic scheduling of Biden-Harris events on Wednesdays to minimize Trump's media coverage and campaign opportunities. [ more ]
Theregister
1 day ago
Tech industry

Microsoft PC Manager app suggests Bing as a fix-all

Users of Microsoft PC Manager may be prompted to switch Edge's search engine back to Bing for repair tips. [ more ]
AdExchanger
1 month ago
Marketing tech

Blocking Domains Isn't Enough To Stop MFA | AdExchanger

Forbes was found running a parallel advertising site, highlighting the challenges in the digital media landscape.
Assessing the quality of programmatic investment requires looking beyond URLs and domains to individual page environments. [ more ]
AdExchanger
1 month ago
Marketing

All Marketing Is Performance Marketing | AdExchanger

Performance marketing can be misleading; all marketing tactics perform on a continuum.
Driving top-of-funnel awareness and consideration is crucial, with brand and direct response tactics complementing each other. [ more ]
Entrepreneur
5 months ago
Online marketing

This is What the Ultimate, Science-Backed Ad Looks Like | Entrepreneur

Research has identified six tactics that are highly effective in advertising.
Real ads invest in various elements like branding, design, and content to make the ad appealing. [ more ]
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