BarkleyOKRP has launched MissionOne Media, an independent media service led by Sean Corcoran, who aims to provide comprehensive media planning, buying, and analytics. The agency leverages its existing media department and technology acquired from Adlucent to offer data-driven solutions. MissionOne will not only integrate with BarkleyOKRP's creative teams but also operate independently. Serving clients with $1 billion in billings, the agency targets a competitive edge in the media landscape by combining resources scalable beyond typical boutique agencies, while avoiding the pitfalls of large holding companies.
MissionOne Media channels BarkleyOKRP's vast media resources, led by Sean Corcoran, to deliver comprehensive media planning, buying, and integration with creative solutions tailored for clients.
Corcoran emphasizes the potential of MissionOne Media to compete holistically in a dynamic media landscape, leveraging scale without the limitations of traditional holding companies.
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