Axis, a global programmatic platform, has entered a strategic partnership with StreamKey, a leader in video ad monetisation. This collaboration enhances video advertising opportunities for publishers and advertisers by providing premium video formats and improved monetisation capabilities, especially in connected TV and digital video ecosystems. The partnership ensures that advertisers gain direct access to high-quality, brand-safe video inventory while publishers experience increased demand and optimised fill rates. Key industry leaders express confidence that this alliance will elevate user engagement and revenue generation for all parties involved.
Video continues to dominate the digital advertising landscape, and our partnership with StreamKey reinforces our commitment to delivering premium video solutions. By integrating StreamKey's robust video supply, we're enabling advertisers to create more immersive experiences while helping publishers maximise their revenue.
We're excited to collaborate with Axis to expand the reach of our video inventory. Axis's advanced technology and premium demand will help us connect publishers with high-quality advertisers, maximising the value of every video impression.
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