Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory

Audigent has been selected as a launch partner for Google Ad Manager's curation feature, enabling efficient audience targeting with premium curated inventory.

With Google Ad Manager's curation, agencies can create targeted packages using audience and contextual data, improving workflow and enhancing performance.

Audigent provides access to unique first-party data and a range of third-party audiences within Google Ad Manager's extensive inventory ecosystem.

Targeting at the SSP-level with curated data in Google Ad Manager leads to improved performance and greater media spend efficiency for advertisers.

Read at Exchangewire