Audi Drives Performance With An Attention-Based Bidding Algorithm | AdExchanger

have mainly been used to measure lift in upper-funnel KPIs, like brand awareness.But advertisers are starting to gravitate toward attention as a way to measure a campaign's impact on the lower funnel, including conversion rate.Luxury car manufacturer Audi recently experimented with using attention metrics to algorithmically adjust programmatic bidding on ad inventory based on the amount of attention those ad placements are likely to draw.

Read at AdExchanger