Zeta Global's acquisition of LiveIntent for $250 million, funded through cash and stock, underscores a shift towards ID-targeting amidst the decline of third-party cookies.
JW Player and Connatix's merger to form JWP Connatix focuses on creating a comprehensive video tech platform to enhance services for broadcasters and advertisers in the CTV space.
Scope3's recent $25 million funding, led by Google Ventures, mirrors the excitement of the ad tech boom of 2014, emphasizing the industry's ongoing evolution towards sustainable marketing.
The surge in M&A announcements during Advertising Week New York suggests a potential resurgence in the ad tech sector, igniting optimism among dealmakers for late 2024.
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