What Is Sustainable Marketing? Definition + Examples (2024) - ShopifyThe significant gap between consumer priorities on climate change and marketers' focus highlights the need for sustainable marketing innovations.
Keeping it in the family, a winning formula to building Beko's brand credibilityBeko's Inheritance campaign successfully transformed consumer perception through innovative engagement strategies and a strong focus on durability and sustainability.
Amid green shoots of recovery in ad tech investment, a note of caution is warrantedMergers and acquisitions in ad tech show a potential resurgence, with strategic shifts toward sustainable marketing and ID-targeting due to cookie decline.