Here's today's AdExchanger.comnews round-up... Want it by email?Sign up No Alternative here.Third-party cookies are not the future of digital advertising in the EU (or anywhere for that matter).But it looks like alternative IDs may not be either.European publishers are pushing back against alternative IDs that use publisher data to build third-party audiences, saying these solutions perpetuate digital advertising's worst practices, Digiday reports.
#people #back #years #alternative #warner-bros #personal-data #broadcaster #profitability #digital-advertising #data-privacy
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