AI is fundamentally altering consumer behavior regarding information trust and search methods. The 2025 Consumer Adoption of AI Report indicates a significant preference for generative AI (Gen AI) search results over paid results, with 41% of consumers exhibiting higher trust levels. This transformation indicates major implications for digital marketers who primarily depend on paid search for customer acquisition. Furthermore, trust in AI search results varies across demographics, revealing nuances among genders and age groups, particularly favoring younger and male consumers.
According to the report, 43% of consumers would trust information given by an AI chatbot or tool, up from 40% just last year. Among those who already use Gen AI tools, that figure jumps to an impressive 68%, with 14% saying they trust AI-provided information "completely."
This shift in consumer trust represents a major change for digital marketers who rely on paid search as a major part of their customer acquisition and sales strategy.
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