"AI shapes what we decide. Think of a world where, in five years, candidates are starting and stopping their search in the LLMs. You should assume they are starting their search, they're identifying companies to work for, they're researching you, and they're making decisions, all without leaving an LLM."
"Already for consumer products, companies are adapting their product and website copy to accommodate AI-powered search tools. This strategy, derived from SEO, is referred to by several names, most commonly generative engine optimization (GEO)."
AI is significantly altering SEO strategies, impacting how companies format job postings and recruitment materials. With AI overviews appearing in 21% of Google search results, and 28% of US adults using AI for simple searches, companies are adapting their content for AI-powered tools. This shift is leading to the emergence of generative engine optimization (GEO). Recruitment experts predict that job seekers will increasingly rely on AI tools, necessitating changes in recruitment strategies to remain competitive in attracting talent.
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