The article highlights the evolving landscape of social media and the implications of advertisers using blocklists to filter content. New research from Mantis reveals that such practices can lead to the exclusion of over half of all Oscars-related content, much of which is uncontroversial and culturally significant. The study examined more than 460,000 pageviews and found that 56% of views were flagged as problematic based on specific keywords, raising awareness about the unintended consequences of blocklisting strategies in advertising.
Advertisers utilizing blocklists to navigate content restrictions inadvertently end up avoiding over half of the Oscars-related content, regardless of its cultural relevance or lack of controversy.
Mantis' analysis of over 460,000 pageviews indicates that sophisticated blocklist measures can inadvertently shun significant digital content, limiting advertisers’ engagement.
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