Advertible Makes Its Case To SSPs For Running Native Channel Extensions | AdExchanger
Briefly

Advertible introduces a 'native-as-a-service' programmatic vendor model to enhance native advertising stack without replacing existing SSPs, aiding them in catching up with pioneers like TripleLift.
Despite being around for years, native advertising faces delays with many SSPs struggling to develop native products, needing extensive resources for custom units across numerous publishers.
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