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YouTube Touts Its Creators And Subs; Clean Up On Aisle Floor | AdExchanger

YouTube's long-term priorities include AI-generated content and positioning YouTube creators as production houses and studios.
YouTube TV is gaining subscribers and aiming to compete with traditional pay-TV providers.

SSPs Rebut The Notion That They're Just 'Dumb Pipes' | AdExchanger

SSPs have faced challenges such as reduced fees and increasing competition from DSPs.
Despite industry narratives, SSPs have made strategic moves like launching direct-to-buyer products to stay competitive.

How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain | AdExchanger

Sell-side curation is becoming prominent post-third-party cookie deprecation, shifting audience matching from DSPs to SSPs and altering the dynamics in the programmatic ecosystem.

YouTube Touts Its Creators And Subs; Clean Up On Aisle Floor | AdExchanger

YouTube's long-term priorities include AI-generated content and positioning YouTube creators as production houses and studios.
YouTube TV is gaining subscribers and aiming to compete with traditional pay-TV providers.

SSPs Rebut The Notion That They're Just 'Dumb Pipes' | AdExchanger

SSPs have faced challenges such as reduced fees and increasing competition from DSPs.
Despite industry narratives, SSPs have made strategic moves like launching direct-to-buyer products to stay competitive.

How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain | AdExchanger

Sell-side curation is becoming prominent post-third-party cookie deprecation, shifting audience matching from DSPs to SSPs and altering the dynamics in the programmatic ecosystem.
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TTD's OpenPath Adds CTV Inventory; News Subscriptions Aren't Extinct Yet | AdExchanger

The Trade Desk is opening up its direct-to-publisher product, OpenPath, to CTV inventory, with early adopters including Cox Media Group and Vizio.
The Trade Desk is trying to handle its relationship with SSPs diplomatically, as it doesn't want to completely disrupt the ecosystem.
Subscriptions are not to blame for news publishers' struggles, as publishers with loyal subscribers tend to outperform those without subscription models.

SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price | AdExchanger

SSPs are significantly increasing in the streaming media industry.

Advertible Makes Its Case To SSPs For Running Native Channel Extensions | AdExchanger

Native advertising evolution continues with new 'native-as-a-service' approach by Advertible.
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