SSPs Rebut The Notion That They're Just 'Dumb Pipes' | AdExchangerSSPs have faced challenges such as reduced fees and increasing competition from DSPs.Despite industry narratives, SSPs have made strategic moves like launching direct-to-buyer products to stay competitive.
How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain | AdExchangerSell-side curation is becoming prominent post-third-party cookie deprecation, shifting audience matching from DSPs to SSPs and altering the dynamics in the programmatic ecosystem.
SSPs Rebut The Notion That They're Just 'Dumb Pipes' | AdExchangerSSPs have faced challenges such as reduced fees and increasing competition from DSPs.Despite industry narratives, SSPs have made strategic moves like launching direct-to-buyer products to stay competitive.
How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain | AdExchangerSell-side curation is becoming prominent post-third-party cookie deprecation, shifting audience matching from DSPs to SSPs and altering the dynamics in the programmatic ecosystem.
SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price | AdExchangerSSPs are significantly increasing in the streaming media industry.
Advertible Makes Its Case To SSPs For Running Native Channel Extensions | AdExchangerNative advertising evolution continues with new 'native-as-a-service' approach by Advertible.