Ivan Guzenko, an independent ad tech advisor, emphasizes the evolving landscape of SEO. Content quality now takes precedence over keyword quantity, with search engines valuing expertise, experience, authority, and trustworthiness (EEAT). The rise of large language models (LLMs) like ChatGPT marks a significant shift in search behavior, as users prefer direct answers rather than traditional search links. This trend necessitates marketers to adapt by monitoring new platforms and ensuring accurate brand representation, as users increasingly turn to conversational AI for guidance.
Quality trumps quantity, with search engines like Google favoring content that showcases deep expertise, experience, authoritativeness and trustworthiness (EEAT).
Instead of skimming through a sea of blue links, users are increasingly turning to apps like ChatGPT, which guide users to products and brands in a conversational manner.
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