The Adalytics report reveals alarming incidents of brands unknowingly placing ads on websites with explicit and illegal content, raising concerns about the safety and transparency of digital media investments. Brands like Samsung, Honda, and Uber are at risk due to weak quality controls among many SSPs. Kargo and TRUST X are noted as the only SSPs maintaining brand safety. The report emphasizes the importance for brands to reassess their advertising strategies to avoid damaging their reputations from unsafe ad placements.
"This Adalytics report is shocking, but not surprising. Kargo has a different model to other SSPs. From day one, Kargo has prioritised curation, brand safety, and transparency by working directly with trusted publishers."
"Companies work very hard over years and years to build trust and confidence in their brands. But having their ads appear within unsafe content can destroy all that trust in a heartbeat."
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