Accuracy in digital analytics: What marketers need to know | MarTech
Briefly

There is a misconception that digital analytics reports are inaccurate.In reality, they are highly accurate in their own way, just not precise.The issue lies in users who don't know what the analytics data means or how it is gathered.To make matters worse, different tools measure things differently but call them by the same name.
Read at MarTech
[
add
]
[
|
|
]