Matthew Lieberman highlights the evolving role of AI in marketing as essential for delivering personalized content efficiently. While traditional marketing methods are becoming less effective, AI can help create a hyper-personalized approach to engagement. Lieberman mentions a PwC survey showing that a majority of CMOs recognize the need for a fundamental shift in their business models, underlining the urgency for marketers to leverage AI effectively. It requires strategic restructuring, skill enhancement, and a clear vision for integrating AI into existing workflows to meet buyer expectations cost-effectively.
In PwC's October 2024 Pulse Survey, 93% of CMOs indicated that positioning marketing as a growth driver is challenging, and 78% believe their business model must change fundamentally.
AI's role in content creation emphasizes smart human-AI collaboration, where skilled creatives use AI as a partner to enhance insights and refine ideas.
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