Generative artificial intelligence (gen AI) is making waves in marketing and sales, with a McKinsey survey indicating significant early adoption. One in five sales organizations have implemented gen AI use cases, while many others are experimenting with its applications. The feedback is predominantly positive, as two-thirds of commercial leaders perceive gen AI as highly beneficial in their operations. This trend highlights both the excitement and apprehension surrounding emerging technologies within business sectors as they navigate new transformative possibilities.
One in five sales organizations has already implemented at least one generative AI use case, demonstrating its growing adoption in the marketing and sales industries.
According to a McKinsey survey, two-thirds of commercial leaders find generative AI applications to be very or extremely beneficial, reflecting optimism in its impact.
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