As mobile usage continues to rise, consumer apps are on track to become the leading source of revenue in the global app market. New programmatic machine learning capabilities are fundamentally transforming advertising on mobile, enabling brand advertisers to optimize in-app advertising strategies effectively. These innovations, such as Liftoff's Cortex platform, allow advertisers to discover new audiences, complement existing marketing efforts, and adapt quickly to changing market dynamics. As traditional media strategies blend with in-app advertising, a significant opportunity emerges for brands operating in competitive industries to capitalize on this growth.
The mobile app market is growing at a rapid pace, with consumer apps set to dominate global app revenue as users increasingly embrace in-app advertising.
New advancements in machine learning for programmatic ad buying are significantly improving the success and ROI for consumer brand advertisers in an evolving market.
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