3D advertising is revolutionizing the out-of-home (OOH) advertising space, transitioning from a luxury option for brands with significant budgets to an accessible medium with immense potential. Mike Smith, CEO of Open Media, highlights that this innovative advertising format not only captures attention through immersive experiences but also leverages real-time data for greater relevance. Research indicates significant consumer engagement uplift, with studies showing that 3D ads can enhance brand perceptions and sales effectively. By utilizing programmatic solutions, brands can more accurately measure campaign performance and align marketing strategies with audience insights.
3D advertising, now an affordable and exciting medium, allows brands to capture attention with interactive options and real-time data activations, enhancing consumer engagement.
With 3D OOH, brands can increase sales by 23% through emotionally resonant ads, blending physical and digital worlds for optimal consumer retention.
Using programmatic buying in 3D OOH, brands leverage audience data for real-time insights, maximizing campaign impact while correlating it with key performance indicators.
3D OOH engages audiences more effectively, showing a 3.5 times increase in effectiveness over 2D ads, and creating memorable, premium brand perceptions.
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