According to Hubspot's 2023 Video Marketing Report, short-form video content has a higher ROI and receives more engagement than any other type of video.
YouTube rewards Shorts creators with a revenue-sharing system generated from the Shorts ads they display between videos on the feed.
YouTube pools all Shorts ad revenue, then allocates a percentage to music partners and a percentage to YouTube Shorts creators, compensating them based on performance.
Initially, Shorts were not included in the YouTube Partner Program, but now all video content can be monetized, introducing new opportunities for creators.
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