YouTube's "Add Yours" sticker for Shorts encourages participatory content, allowing viewers to create their own takes on popular Shorts clips, enhancing user engagement.
The feature mimics Instagram's own version and is part of a cycle where social media platforms replicate each other's popular features, saving on research and development.
With YouTube Shorts averaging over 70 billion daily views, this new participatory feature aims to drive even more content creation and viewer interaction across the platform.
While homogenization of social media features is evident, platforms continue to implement similar options, possibly risking differentiation but also optimizing user retention.
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