YouTube's AdBlitz, now in its 19th year, is the go-to platform for Super Bowl ads, allowing users to explore innovative brand campaigns categorized by genre. Amid an increase in celebrity involvement in these promotions, capturing all ads during the game can be challenging on television. YouTube has emerged as the preferred platform for viewing these commercials, with significant viewership statistics indicating that 88% of adults aged 18 to 49 saw at least one ad on YouTube compared to only 68% on linear TV.
YouTube's AdBlitz showcases Super Bowl promotions, offering a genre-separated hub for people to explore various brands' creative approaches to their campaigns.
With YouTube serving more views than any other platform, it's evident that viewing habits are shifting, with 88% of adults aged 18 to 49 seeing ads on YouTube.
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